Monday, October 30, 2006

Shows To See At Sea: The Cruise Concert Industry Flourishes

(Via Pollstar) While the audience for mega concerts may be dwindling on land, promoters are creating new and more appealing showgoing experiences by floating the show out to sea. According to a recent Pollstar article, revenues for concert cruises. While the concert cruise has been the bastion of jam bands for a while, other genres are jumping on the boat. Country mega star Tim McGraw will headline Live Nation's "Country Cruise Getaway" in January; with fans paying in the range of $900 to $2,000 for the full package. This trend is showing promoters that in the case of the live experience quality may be out quantity. An intimate show as part of a total package experience may emerge as a winning strategy.

Full story here.

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