(via Seattle PI ) One Reel, producer of Seattle's Bumbershoot Festival, will receive a much needed boost of financial support for the festival from concert promoters AEG Live. The hope is that this support will allow the festival to attract bigger draws.
"Obviously, they are titans on the sponsorship and talent buying level, so they can bring a lot to the table in those areas," Bumbershoot artistic director Michele Scoleri said of AEG Live.
While the terms of the deal were not disclosed the companies have divulged that the agreement is for a five year term and will involve AEG financially underwriting the festival while One Reel maintains creative control. Bumbershoot will also benefit from being associated with AEG's other large festivals, New Orleans Jazz Fest and Coachella.
This announcement comes just days after House of Blues/ Live Nation announced the lineup for their forthcoming Sasquatch Festival, and event that has emerged and overtaken Bumbershoot in the region. With this extra push, perhaps Bumbershoot will be able to--once again--be a contender.
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