Ticketmaster and other online ticket sellers are offering special benefits to buyers these days in an effort to encourage sales and push more of the artist's merch.
"It's not just an answer to declining record sales. The concert business has been flat, too," said Ray Waddell, senior touring editor at Billboard. "This creates awareness about the event, the artist. It's a way to bring excitement to the whole thing."
The marketing technique focuses on likely fans, providing them with something they presumably want.
Full article here at Austin360.
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