New York City is a huge theater town--perhaps the biggest in the world. From Broadway to off-Broadway to cramped basements of Chinese restaurants, there is no shortage of shows to go and see. With all this competition, you'd imagine that audience members would be extremely discerning and shows with poor reviews would be empty and close quickly, but that isn't always the case. One of the major reasons why bad shows live is the season ticket subscription. Theater lovers buy season tickets that entitle them to view every production that goes up during the season. In Pennsylvania, Live Nation promoters are taking a similar approach to filling seats at concerts; selling ticket packages based on musical preference for lawn seats .
With a savings of $10-60 it looks like a pretty good deal and a brighter idea than lowering tickets across the board. I believe sports teams do something similar. Not only can they knock out seats for 2-3-4- or even 5 concerts in one fail swoop, but with people coming for multiple shows I think it will increase concession revenue. As you know, dear reader, I am definitely in favor of initiatives that will encourage people to go out to see more live music, so I am interested to see whether this catches on in other places. I'll keep you posted!
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