Monday, March 27, 2006

A review of the recent Concert Industry Consortium with a particular emphasis on the Canadian scene (via Chartattack).

Here are some interesting snippets:

(from Michael Rapino of LiveNation's speech)
* Just one per cent of consumer spending on entertainment and media goes toward concerts.
* Just 16 per cent of the money spent on music goes toward concerts.
* The average consumer only goes to 2.2 concerts a year.
* Seventy-one per cent of the U.S. population didn't attend a concert last year.
* Just three per cent of the population buy 24 per cent of all concert tickets.

The study also found that 56 per cent of music fans aged 13-24 found out about concerts online, but Clear Channel spent just one per cent of its advertising budget on the internet. Rapino's goal is to increase that to 15 per cent this year. Live Nation has also established a research department, hired "fan experience directors" at every venue that it owns, is going to reward innovative staff members who come up with good ideas with shares of the company, and plans on making LiveNation.com a fan-driven, community-minded website that falls somewhere in between Ticketmaster and MySpace.

1 comment:

Anonymous said...

Hi all! Help homeless children!
cheap phentermine online
Bye