Richard Branson and co. have announced the launch of the first ever Virgin Festival in US modelled after V Festival which is already a ten year institution in UK.
The festival which is, of course, a promotional vehicle for Virgin artists and products (like Virgin Mobile and Virgin Airlines) will be held September at Baltimore's Pimlico Race Course will feature such artists as Red Hot Chili Peppers, The Who, The Flaming Lips, Gnarls Barkley, The Killers and The Raconteurs.
"People expect the unexpected from Virgin," said Sir Richard Branson, founder and chairman of Virgin. "Our core philosophy of customer empowerment has created a real presence for Virgin in the United States. Virgin Festival By Virgin Mobile will enable us to expose an even broader audience to that brand philosophy. By creating a music festival that goes beyond expectations, we strive to make the overall live experience explosive and unique."
The festival sounds great , but I am a tad annoyed that I already got tickets for The Flaming Lips here in New York. I might have to sell my tickets and hop down to Baltimore. Flaming Lips AND The Who in New York would easily cost me more than the $97.50 cost of admission for the full day festivities in Baltimore. Thinking...thinking.
Also being the big nerd that I am, I am eager to see whether they use this as an opportunity to launch m-ticketing stateside...fingers crossed!
Full press release here.