In an effort to...er..um...take overthe entire live music industry. Live Nation announces plans to acquire MusicToday, an industry leader in connecting fans with artists through VIP services, fan clubs, and ticketing. The six year old company handles such big name artists as Britney Spears, Usher, and Christina Aguilera, as well as providing services to venues, promoters, labels and even non-music stars like Teri Hatcher.
"Our mission is to build larger and more passionate communities of fans around our artist clients," said Mr. Capshaw. "Partnering with Live Nation will allow us to provide the artist with a full suite of services related to the live experience. We are now in the unique position to create opportunities for artist-fan interaction both online through our platforms and offline at venues, taking fan communities beyond the virtual world to the places where artists and fans converge. Together we will offer artists unparalleled marketing reach while championing new and innovative products for their fans."
Full press release here.
More info on MusicToday here.
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