A recent article on Monsters and Critics profiles this year's Zippo's Tour. The tour is unique in that though it features major acts like Papa Roach (last year's tour had All American Rejects as headliners) the main focus is emerging local acts from every town where the tour stops.
"Zippo is a family-owned company, and they`re taking those family values and applying them to the local music scenes," Stephan adds. "What the Zippo Hot tour endeavors to do is use the online space to help connect kids and let them understand there is great music in their city and other cities. Zippo wants to be the brand behind helping facilitate that and become a part of their lifestyle."
Created through a joint venture between Fuse music television and the Zippo's lighter company the tour will hit cities with bands in every city competing for $100,00 in prizes and a support slot on Papa Roach's November tour.
If this is legit it sounds like a good idea, but part of me feels like this is a battle of the bands type scam. I hope I am wrong.
Full articlehere.
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