Wednesday, April 12, 2006

Live Nation's Losing Strategies

Another Northern California Live Nation arena draws unnecessary attention to the venue's flaws and waning sales. Sleep Train Pavilion (formerly Chronicle Pavilion) seeks a new name for its house and some big names to fill its seats.

"The Chronicle Pavilion in Concord will likely be known henceforth as the Sleep Train Pavilion, after the city announced a pending sponsorship deal with venue manager Bill Graham Presents. This is a misnomer. Unless someone starts laying out mattresses on the Pavilion's lawn and packaging sleepovers with the artists, it just won't work."

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