Wednesday, June 28, 2006

BRIEF: Innovative Ticketing: In Ticketing

In San Jose, a new company has joined the ticket selling market chock full of great new ideas and a lower service rate. Founded by Steve Weisz, a devoted concert-goer, In Ticketing is devoted to cutting costs for the fans while introducing innovative new systems like print at home tickets and paperless will call. Additionally the company has shown a commitment to the environment with many programs including tickets made from hemp and flax seed hull stock (!).

As part of their push to make tickets more affordable to fans, In Ticketing typically charges half of Ticketmaster's fees. For a Goo Goo Dolls show this summer at the Concord Pavilion, the fees for Ticketmaster are $10.10 versus $5.99 for the same delivery method through In Ticketing, a company spokeswoman said.

In the beginning they started small, investing a mere $195 and offering a limited range of web-hosting and ticketing services to a handful of independent promoters. Drawing on their tech savvy, however, the pair quickly expanded their scope to include privately branded fan club ticketing as well as venue and box-office management services.

While I'm not very familiar with Ticketmaster systems, it seems like the ease and accessibility of In Ticketing's systems will undoubtedly light a fire under the big guys. And with $16 million in revenue last year, In Ticketing may soon be giving them a run for their money. I'll keep an eye out.

Full article in Silicon Valley Business Journal here(scroll down a bit) . More info about In Ticketing at their website here.

No comments: