Friday, June 30, 2006

Who Can You See For Just 99 Cents?

You can see The Who! Through a deal with Hard rock Cafe' (promoters of the event), you can see The Who's Hyde Park performance for less than a clam by visiting A portion of the revenue from these purchases will be donated to a number of charities including the Teenage Cancer Trust, the Michael J. Fox Foundation (Parkinson's Research), the Andre Agassi Charitable Foundation (for underprivileged children) and the Robin Hood Foundation (funding poverty-fighting organizations in New York City).

I don't know about you, but I have a feeling that this may be another example of a promotion company trying to develop a new revenue stream through delivering live streams. Live Nation and AEG have already rolled out their systems, but it remains to be seen whether there is a substantial market for this product, especially as the cost gets slowly wratcheted up.

Full Pollstar article here.


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