In this article from the Orange County Register, the writer predicts that with many heritage acts taking the summer off, this might be the year for newer artists to prove they--too--can pack the ampitheatres. From country acts like Keith Urban to new pop stars like Shakira, these acts are breaking through to arena sized venues.
On the negative side, there also seems to be a glut of these younger artists filling the large clubs and ampitheatres (see my musing on Pink's club tour below), to the point that it is causing a backlog at agencies where they have more bands that want to tour than venues to place them. The one saving grace is the package show; from Crosby, Stills, Nash & Young with Steely Dan to Counting Crows with Goo Goo Dolls to the countless radio shows, there are many opportunities for agencies to double up their artists and get them out there.
Many artists are also reserving low-priced seats for the lawn areas.
"That's something that's overdue," (Pollstar's Gary) Bongiovanni says. "Everyone in this industry realized that as they were pushing the price of the reserved seats up, they were also raising the price of the lawn seats past what their real value is."
While the better tickets will still likely be at a premium, every concert-goer at a package show will go away with more bang for their buck, and that might just be the ticket to more sold-out shows.
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