Monday, May 08, 2006

Lollapalooza's Blunted Blunder

In what I can only assume was some ill-conceived attempt to get down with the Boonaroo set, promoters of this year's Lollapalooza decided to distribute rolling papers called Palooza papers in a Chicago city park during a press conference. The real rub is that the promoters were there to award the city a large contribution toward improving all city parks. Officials from the parks department were outraged and the promoters apologized almost immediately:

Lollapalooza producer Charlie Jones was first shocked at the response to the advertising pieces. “Is there something wrong with them?” he asked the paper. He said they were created as part of an ad campaign and first handed out at the South by Southwest Festival in Austin, TX.

Later, Jones phoned the Sun-Times with a mea culpa, calling the rolling papers “a horrible mistake.”
“It’s not the way we want to be represented,” said Jones, adding that the papers were created as “a joke.” Lollapalooza is “very family friendly …This is not what we’re about.”


While the packs of rolling papers advertised the concert as "fully baked rock and roll", with a line up that includes 130 acts on 8 stages, fans will be whizzing around so much that I think they'd do better to pass out cans of Gatorade and Red Bull and call it "fully energized rock and roll". You can have that one for free, guys. (Via Encore)

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