True to their word, Live Nation is well on their way to wiring all 120 of their ampitheatres in the coming year. Alas, they are not doing it so you can catch up on your telecommuting during the Jimmy Buffett show but rather so that they can broadcast that Buffett to the world through television, mobile phone, satellite and other mediums. This wing is known as Instant Live.
"Live Nation is involved with more than 29,000 live events reaching more than 60 million fans a year," said Live Nation Chief Executive Officer Michael Rapino. "Our venues are natural platforms for transformation into live studios, particularly given recent advancements in recording technology which have dramatically reduced costs. Lower production costs coupled with the proliferation of distribution channels hungry for live content, have created a unique opportunity for Live Nation to help artists
connect with their fans in a brand new way."
The infrastructure was first tested out during LiveAid, and I understand that it also provides the audience members with a CD or DVD copy of the show immediately following the performance so they can walk away with a great memento. I am curious:
1) How the artists are cut in on this deal
2) Since the infrastructure is so low on the Live Nation/InstantLive side, how much of a cut are they taking and is it fair
3) What is the price point at which they are finding a fair amount of audience members willing to buy this
4) If they are available immediately following the show, are they at all aesthetically pleasing.
My initial reaction was that this is an idea drawn from the idea that the concert industry is in a battle to the death with television and video games and the internet for people's valuable and extremely limited attention, but on second thought it does appeal to sentimentality. I look forward to hearing how this project progresses through the next few quarters. It might be a model that can work for some of the larger club bands. I could definitely see bloggers paying for clear show recordings and posting some tracks from the night underneath their reviews of the show.
Full press release here.
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